Ag to Asphalt Campaign

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AgAmerica’s Like a Farmer podcast partners with Ross Chastain to amplify the voices of Rural America and give back to the community that keeps us fed with 2024 NASCAR season tickets.

Like a Farmer, a podcast and video series that spotlights and celebrates Rural America, recently announced the launch of the Ag to Asphalt campaign in partnership with NASCAR Cup Series driver Ross Chastain.

In a country where farming represents a mere two percent of the population, with 98 percent of these operations being family-owned and operated, the Ag to Asphalt campaign is on a mission to narrow the gap between consumers and farmers. This endeavor aims to honor and assist these essential family-run farms by treating them to the excitement of the racetrack and celebrating all that they do to sustain this nation by sharing their stories across social media.

Ross Chastain, an eighth-generation watermelon farmer, also knows the sacrifice it takes to keep a multigenerational farm operation going while keeping up with the pressures of the industry. In the upcoming episode of “Like a Farmer” on October 26, Ross shares why returning to the farm and using his platform to highlight farmers holds deep personal importance.

Joining Like a Farmer and Ross Chastain are Trackhouse Racing partners Kubota Tractor Corporation as well as Bayer Seminis, all of which are part of the fabric of the agriculture community. The support of this campaign further illustrates the importance of farmers and the larger agricultural industry across the country.

How To Register:
Spots are limited. All farmers are encouraged to sign up for a chance to be selected for the opportunity to attend a 2024 NASCAR Cup Series race and be featured in the Ag to Asphalt campaign. To participate, complete the form on www.agtoasphalt.com by November 30, 2023.