Vive Announces Key Canadian Hire

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Vive Crop Protection has hired Bryce Eger as executive advisor, Canada commercial development. Eger brings more than 30 years of experience in agriculture, with a career at companies including Cargill, Pioneer Hi-Bred International, Corteva Agriscience and Crop Life Canada. Vive credits Eger with having an ability to drive innovative growth, foster transparency and cultivate talent within expanding teams. In his new role with Vive, Eger will support the company’s continued expansion in the Canadian ag market.